Italian Luxury Brand Brunello Cucinelli Opens Yorkdale Pop-Up Ahead of Permanent Space in New Luxury Wing 


Share post:

Italian luxury brand Brunello Cucinelli has unveiled a pop-up store at Toronto’s Yorkdale Shopping Centre ahead of a permanent store set to open nearby. The brand is expanding across the country by opening standalone stores. 

The Yorkdale pop-up spans about 3,250 square feet on one level, and is located between a Tudor store operated by Raffi Jewellers, and Michel’s Bakery which will be relocating in a few months. Brunello Cucinelli will open a permanent store nearby in a new luxury wing at Yorkdale that is being developed by landlord Oxford Properties. Luxury brands such as Loewe and others are confirmed to be opening in the new wing, made possible by relocating various retail tenants that had occupied the central corridor of the mall. 

DWSV Realty represented Brunello Cucinelli in Canada and negotiated the Yorkdale lease deal on behalf of the retailer. 

Brunello Cucinelli pop-up circled in red. Click image for interactive mall map.
Former Brunello Cucinelli at Yorkdale Shopping Centre (Image: Craig Patterson)

The new Yorkdale pop-up replaces a Brunello Cucinelli concession that operated for a couple of years at Holt Renfrew in the mall. Brunello Cucinelli recently closed the concession, and the space will be annexed by Chanel which is significantly expanding its concession at Yorkdale. This week, Chanel relocated its Yorkdale concession at Holts into a space in the store that formerly housed a restaurant, while the expanded two-level Chanel concession is constructed. 

Former Chanel at Holt Renfrew Yorkdale (Image: Craig Patterson)

Brunello Cucinelli’s Canadian store expansion has been ongoing for nearly a decade. The brand’s first Canadian store opened at 745 Thurlow Street in Vancouver in the fall of 2015, spanning about 2,700 square feet. A flagship location opened in early 2019 at 102 Yorkville Avenue, spanning more than 8,000 square feet over three floors. The brand also operates an outlet store at the Toronto Premium Outlets in Halton Hills. 

Brunello Cucinelli on Yorkville Avenue in Toronto. Photo: Kearns Mancini Architects
Brunello Cucinelli at Harry Rosen (Image: Harry Rosen)

In Canada, Brunello Cucinelli also has a concession presence at Holt Renfrew stores and is distributed in some upscale multi-brand retailers such as Harry Rosen. 

We’ll follow up on the story with more details on Brunello Cucinelli’s Canadian expansion, which sources say is a multi-city endeavour. 

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.